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Underdog Advertising - Proven principles to compete and win against the giants in any industry скачать


Underdog Advertising - Proven principles to compete and win against the giants in any industry
Автор: Paul W.Flowers
Название: Underdog Advertising
Издательство: Brown Books
Год: 2006
Формат: PDF
Размер: 1.24 MB
Кол-во стр.: 224
Язык: английский
Качество: отличное
Для сайта: Bukvy.net

Underdog Advertising is written for the small-to-midsize business that must compete against bigger companies for sales, market share and brand awareness. Based on proven creative and strategic advertising principles that have developed and refined over the last twenty-five years, the book helps smaller businesses create and execute advertising programs that are effective in the face of strong competition.







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