Автор: Richard B. McKenzie Название: Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles Издательство: Springer Год: May 19, 2008 Формат: pdf Размер: 1.5 mb Язык: English Количество страниц: 332 ISBN-10: 0387769994 Для сайта: Bukvy.net
Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles unravels the pricing mysteries we encounter every day.
Have you ever wondered why all movies, whether blockbusters or duds, have the same ticket prices? Why sometimes there are free lunches? Why so many prices end with "9"? Why ink cartridges can cost as much as printers? Why merchants offer sales, coupons, and rebates? Why long lines are good for shoppers? Why men earn more than women, around the globe – and why they always will?
Richard McKenzie goes on to show how the 9/11 terrorists still kill Americans every day, because their attack distorted the perceived risks and relative prices of air vs. automobile travel, and jacked up both security costs and flight delays. Professor McKenzie also explores the unintended consequences of well-meaning efforts to spur the use of environmentally friendly fuels: starvation among millions of people around the world, and the destruction of rainforests in Malaysia and Indonesia.
How can these things be? If you think you know the answers, think again. Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles shows you that the real reasons are sophisticated and surprising – and in Professor McKenzie’s hands, both informative and entertaining.
You won’t need a degree in economics to enjoy this fascinating book, just an armchair and an inquiring mind.
About the Author Richard McKenzie is the Walter B. Gerken Professor of Enterprise and Society in the Paul Merage School of Business at the University of California, Irvine. He has written a number of books on economic policy, most notably the Microsoft antitrust case in the United States. His latest book, In Defense of Monopoly: How Market Power Fosters Creative Production (University of Michigan Press, 2008) challenges the theoretical foundations of antitrust law and enforcement. His commentaries have appeared in national and major regional newspapers in the United States, and he produced an award-winning documentary film, Homecoming: The Forgotten World of America's Orphanages, that has aired across the country on public television. Richard McKenzie is a frequent columnist for Wall Street Journal.
Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles скачали 255 раз
Похожие по теме публикации:
Financial Modelling in Python скачать
Автор: S. Fletcher & C. Gardner Название: Financial Modelling in Python Издательство: Wiley Язык: English Год: 2008 Формат: pdf Размер: 3,7Mb Для сайта: Bukvy.net This book is directed at both industry practitioners and students interested in
Projected Costs of Generating Electricity 2010 скачать
название: Projected Costs of Generating Electricity 2010 автор: Nuclear Energy Agency год: 2010 издатель : IEA/NEA формат: pdf страниц: 219 language: English ISBN: 9264084308 размер : 2,15 mb Для сайта: bukvy.net This report on electricity
Creative Careers in Holywood скачать
Авторы: Lauree Shee Издательство: Wisconsin Press Год: 2004 Кол-во страниц: 1200 Формат: pdf Размер: 39 Мб Язык: english The movies can ruin you; there is no doubt. It is probably true that most people working in Hollywood have been ruined by the
Encyclopedia of United States national security. скачать
Авторы: Richard J. Samuels Издательство: Sage Publications Ltd. Год: 2004 Кол-во страниц: 992 Формат: pdf Размер: 111 Мб Язык: Английский Security is like the air we breathe. We take it for granted until there is too little of it, at which point
War with Iraq. Costs, Consequences, and Alternatives скачать
Название: War with Iraq. Costs, Consequences, and Alternatives Автор: Carl Kaysen, Steven E. Miller, Martin B. Malin, William D. Nordhaus, John D. Steinbruner Издательство: American Academy of Arts and Sciences Страниц: 40 Формат: PDF в RAR Размер:
The Complete Idiot's Guide to Global Economics скачать
Автор: Craig Hovey with Gregory Rehmke Название: The Complete Idiot's Guide to Global Economics Издательство: Alpha (Penguin Group) Год: 2008 Формат: pdf Размер: 2,7 mb Why are we hearing so much more about globalization and the economic issues that
Global Crises, Global Solutions скачать
Автор: Bjorn Lomborg Название: Global Crises, Global Solutions Издательство: Cambridge University Press, New York Год: 2004 Формат: pdf Размер: 5,48 mb This volume provides a uniquely rich set of arguments and data for prioritizing our responses to