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Social Media Metrics: How to Measure and Optimize Your Marketing Investment скачать


Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Автор: Jim Sterne
Название: Social Media Metrics: How to Measure and Optimize Your Marketing Investment (Показатели социальных носителей: как измерить и оптимизировать Ваше маркетинговое вложение)
Издательство: Wiley
Год: 2010
ISBN: 0470583789
Страниц: 272
Язык: English
Формат: PDF
Размер: 8,78 МБ (*.rar)
Качество: отличное
Для сайта: bukvy.net

архив содержит информацию для восстановления.

Единственное руководство, посвященное исключительно показателям социальных носителей.
Продаете ли Вы онлайн, через прямые продажи или через дистрибьюторские каналы, то, что клиенты говорят о Вас в онлайн теперь более важно, чем Ваша реклама. Социальные носители больше не отвлеченный курьёз, а важная часть Вашего арсенала продаж.


The only guide devoted exclusively to social media metrics.
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

• Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
• How to leverage the time and effort you invest in social media
• How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.


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