Drupal E-commerce with Ubercart 2.xАвтор:
George Papadongonas, Yiannis DoxarasИздательство:
В этой книге рассматривается весь процесс создания, администрирования и маркетинга интернет-магазина, так же в ней приведены некоторые советы для повышения продаж посредством интернет-маркетинга и поисковой оптимизации.
What you will learn from this book
Organize your store catalog with categories and subcategories, or with user generated free tagging to use the power of folksonomy.
Create products and product kits with a plethora of available information and multiple attributes.
Skip the time-consuming process of manually importing products by directly transferring from information from external files.
Create shipping quotes and connect your store with the biggest transport companies, like UPS or the United States Postal Service.
Create and manage simple or more complex tax rates.
Learn how to accept payments in as many ways as possible, and connect your store with payment gateways like Paypal or Google Checkout.
Manage your orders and your customers. Integrate with CiviCRM and put the customer at the heart of your business.
Track your store activities and sales and generate useful reports.
Use newsletters, forums, twitter, and corporate blogging to create a community around your products.
Transform any template or design in an Ubercart Theme and create a unique frontend.
Make your store more competitive and suggest new products to your clients with product recommendation systems, or cross-selling.
Enhance the user interface, improve the shopping cart, and manage prices and discounts.
Use Search Engine Optimization and Internet Marketing techniques to boost your traffic, but learn at the same time how to improve the performance and security of your store.
This book will take you through the basics, like Drupal and Ubercart installation and common settings, and as we proceed through the chapters, we’ll implement more advanced techniques.
Whether you know Drupal or not, this book will be your guide to creating a powerful e-commerce web site.
Who this book is written for
If you are a business owner wanting to create an eCommerce website for your company or to upgrade a company eShop to be easier to maintain and have advanced e-shopping capabilities, then this book is meant for you. You don’t need any programming experience to use this book.